Equatorial Business Group PLC

ኢኳቶሪያል ቢዝነስ ግሩፕ ኃ.የተ.የግ.ማ



Equatorial Light Vehicle Business Establishment

Light Vehicles importation business started back in 1996 by purchasing the ownership right of the previous FREXPO that used to be sole distributor of Volvo products in Ethiopia. The products were trucks, construction equipments, passenger vehicles and after-sales services for the said products.



Vision, Mission and Values


To be the leading provider of quality products and services, exceeding the expectations of our customers in the country.


Importing and providing products of quality light vehicles brands such as Mazda pickups and Cherry automobiles together with excellent after-sales service activities that anticipate and satisfy people and organizations’ desires and needs.

Short, Medium and Long Term Strategies

Short Term Goals

  • To increase the market share;
  • Looking for other potential customers;
  • Performing promotional activities;
  • Devising continuous customer vistit mechanisms
  • Adding product range to satisfy our customers demand.

Medium Goals

  • Stocking of products for display that case sales for government floated tenders;
  • Organizing dealers network for products and service sales;
  • To fill the product ranges with quality vehicles of Mazda brand;

Long term Goals

  • Start Light Vehicle assembly


Target Market

Government Organziations

  • Ministry of Transport
  • Ethiopian Transport Authority
  • Addis Ababa Transport Bureau
  • Ethiopian Customs Authority
  • Tourist Organizations
  • Ministry of Science and Education
  • Public Procurement Property Disposal Services (PPDS)
  • Oromia Public Procurement and Property Disposal Services (OPDS)
  • Amhara Public Procurement and Property Disposal Services (APDS)

Private Organizations

  • Banks
  • Insurances
  • Construction Companies


Organization and Management

Our Core Competencies

Accountability—We will hold ourselves responsible to do right the first time and to that effect we pay maximum attention to all details of our duties;

Integrity—We communicate with truthfulness and make ethical decisions consistent with our vision and mission;

Customer Service—We exist to serve our customers, so their concerns are at forefront of our business. We will serve our customer with genuine humility that leaves no doubt that they are the sole focus of all our endeavors.

Efficiency—We strive to deliver high-quality services to all our customers, with efficient use of all available resources.

Teamwork—We bring together our individual actions for our common purpose of company objectives. We cooperate, using our individual skills, and provide constructive feedback despite any personal misunderstanding that may exist between individuals.