Equatorial Business Group PLC

ኢኳቶሪያል ቢዝነስ ግሩፕ ኃ.የተ.የግ.ማ


Our Vision


Equatorial Business Group Plc (EBG) was established in Addis Ababa, Ethiopia in October 1993 under the trade name Equatorial Electronics and Communication Plc (EEC), with a modest business engagement in the import and distribution of electrical and electronics, household and office equipment and services with an initial capital of ETB 2,000,000.00.  As the investment environment favored new developments in the private sector, envisioning prospects of business growth and potential, the company further engaged in the import of the state of the art branded technology products and services under a new name Equatorial Business Group Plc (EBG).

Expanding its product and services, the company managed to surge its investment capital to 460 million ETB a few years ago, and then registering annual revenue of 1.14 billion birr in June 2020 from 6.7 million birr in late 1994. Its human resources have increased from five during establishment to over 470 at present.

EBG has stretched its wings to strategic cities across the country: Hawassa – Southern Nations and Nationals Regional State and Bahirdar – Amhara Regional State branch offices, and state of the art VOLVO modular Workshop at Semera, Afar Regional State to serve its customers. It has also begun pharmaceutical services at Megenagna, Hayat, Lafto,Lebu, Olompia and Kotebe areas in Addis Ababa under the brand Selam Pharmacy while preparation is underway to open similar pharmacies at different areas in Addis Ababa and regional cities.

EBG is has recently engaged in the Export Business of Ethiopian products in Agricultural and mineral sectors. These products include but not limited to Green coffee, livestock, oilseeds, marble and others.



EBG has 3 decades of international trading experience.

EBG has a strong business relationship with renowned international brands in the field of automotive, energy, technology, pharmaceuticals, etc.

EBG is extremely committed in building corporate economic value through long term business relationship with suppliers and buyers.

EBG has strong presence in Social Corporate Responsibilities.

EBG has more than 460 qualified and experienced staffs.

EBG is a reputable company in Ethiopia in business ethics and integrity as we are always committed for excellence.

EBG has strong and committed shareholders base.


EBG has two branches in strategic locations of Ethiopia which
position it to reach the national market.

EBG’s journey of success in the past 28 years is its commitment to serve
the market in strategic businesses.

Quality Policy

  • Determination of the context of the organization that is relevant to the company’s purpose and strategic direction.
  • Determination of risk and opportunities that consider the context of the organization and planning actions to address them.
  • Maximum Care for Customer Satisfaction.
  • Leadership to exemplify core values to guide the behavior of all towards company vision (Goals).
  • Management and employees know-how and skill development to improve efficiency and effectiveness.
  • Decision based on logical and intuitive analysis of data from accurate measurements of products, processes and systems for continual improvement.
  • Alliance with external providers (suppliers) on the basis of mutual benefits for products and services targeting customer values.
  • Commitment to the realization of quality management system conforming to laws, regulations, directives and procedures issued by national, regulatory and statutory bodies and ISO 9001:2015.
  • A process approach towards the management of work as a single system of interconnected processes in delivering the organization’s objectives.